6 steps to get more Opt-ins than ever
Posted by New Inspiration | Posted in Article Directory , Internet Site , Search Results , Web Directory , Webmaster Articles
Remember that when you have new visitors on your website, your # 1 goal is to get them in your list of ezine! This way you have permission to contact them again and again, educating them about their services and products that they came to learn more about.
But you can't just put a link that says free newsletter. Nobody cares! You need to carefully craft an opt-in box that acts as a large network, captures the exact type of fish you want as your ideal customers and clients.
Remember also, don t hide her box at the bottom of web pages. Right now, most tests show that the best place for your opt-in is the upper right corner, loud and proud!
Here are six simple things that you should take your opt-in box that will help you receive more submissions than ever before.
1) a headline getting attention
Remember that online readers SKIM copy-they don t read it Word for Word. Thus the title in your opt-in may be the only thing they read, which determines whether they register or not. So don t waste this space saying something like Free Newsletter or even worse Sign for our mailing list ... Ugh! Instead, tell me the most exciting thing that your ezine will give me!
Examples:
Are you ready to Blast Off its sales this year are? ?
Finally: Learn how to keep the weight for Good
Insider Secrets to writing novels for Big Bucks
2) description of your Ezine Raving
Work hard to assemble a description of your ezine that gets animated prospects to sign up! Remember they're tuned to station WIIFM (What's In It For ME?). Tell them what your information will do for them, as well as everything we receive. Examples: how-to articles, quick tips and easy, free resources, insider secrets. Objective for its description to be between 15 and 30 words.
3) a field to enter your name.
Getting people's names along with their email allows you to customize your ezine to them. For example, if I was on your list, your email was telling me, Dear Ali subject line up could tell, there, here's your tip. Why do you want to do this? Studies prove that have the recipient's name in the subject line of your e-mail can increase your open rates by 60%!
The problem is, many people value their privacy and hesitate to give him his full name. For this reason, just ask for your first name. It's been proven that get you ll more names of people, if you ask only the first name. (And his name is usually you'll all need anyway).
4) a field to enter your primary email address.
Many people have a backup e-mail address or personal information that they use only to receive online newsletters and promotions. The problem is that often are free email service like Yahoo or Hotmail. These services filter email like crazy, and their mailboxes fill quickly, so there's a good chance your e-mail won t even get to those recipients.
The solution is to simply ask your primary e-mail. It's incredible, but simply asking them to enter your main email you receive quality emails on your list! (You ll also get less bounce-backs of undelivered emails. If you get many of those raises a red flag for some spam filter programs.)
5) a button that says Subscribe or Sign Me Up Now
Make it very clear that they must click to activate your subscription after which they enter in your name and email. Don t use something confusing like a link that says submit form.
6) Its privacy policy, right then and there.
Everyone's afraid of receiving more spam, then put your perspectives at will. Don t make them think that you re going to make your email addresses. What is your policy on State right near or below your opt-in form. mine is, We never sell, rent, trade or share your email with any other organization (feel free to use this same). Don T people to click a link to read the privacy policy-looks like you have something to hide. In fact, in some American States, it's now required that you declare your privacy right at the point of opt-in, so it's a good idea no matter where you do business.
Want to see an example of this in action?
If you d like to see many of these components in action, see my pop-under at www.ezinequeen.com/popup.htm.
And if you'd like more step-by-step instructions on how to get more entries in your site (and beyond) and build your list bigger than ever, see my special report: 101 simple, free and low cost ways to quickly create a Massive Email LISTYou can learn more about here.
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